Please complete the form below.
WEB DESIGN QUESTIONNAIRE
Step 1 of 4
Name & Title:
Company:
Website:
E-mail:
Tel:
Fax:
Street Address:
City, State, Zip:
Next
Marketing & Business Considerations
Step 2 of 4
What are your goals? What should your website do or be?
(choose all that apply)
Enhance Brand/Image
Search Engine Optimized
Informational
Sales/Promotional
E-commerce
Membership
Other:
Who are the target audiences for this website?
Consumers
Prospects
Employers
Potential Employees
Shareholders
Vendors/Suppliers/Partners
Other:
What is the primary age range of your clientele?
Children 5-8
Adults 25-30
"Tweens" 9-12
Adults 30-40
Teens 13-19
Adults 40-50
Young Adults 20-25
Adults over 50
What is the income range of your clientele?
Under $25,000/year
$50k - $75k/year
$25k - $35k/year
Over $75k/year
$35k - $50k/year
Don't Know / NA
What are the most important themes/concepts you’d like to present on the website?
Size/Strength
Security/Safety
Health/Cleanliness
Comfort/Enjoyment
Profitability
Stability
Speed/Efficiency
Flexibility
Security/Safety
Beauty
Elegance
Style
Hip/Trendy
Professionalism
Value/Cost-effective
Ease of Use
Fun/Playful
Reputation/Honesty
Other:
What geographic area(s) are you targeting?
Local
National
Regional
Inter/Multi-national
Putting yourself in the position of a potential customer, what types of information or reasons for doing business would expect to find on your site?
Catalog of Products and/or Services
Product Specifications/Comparisons with Competitors
Thorough Descriptions of Products/Services Offered
Pricing Information
Product Availability
Physical Location of your Business/Organization
Hours of Operation
Availabilty of Support
Contact Information
Company Background
Partner/Affiliate Information
Discussion Boards/Community Interactivity
Knowledge/Learning
Other:
What makes people choose your company over your competition?
Innovations
Features/Selection
Word of Mouth
Value/Cost-effectiveness
Convenience
Location
Brand Recognition
Partnerships
Other:
List your company’s top 3 strengths or advantages.
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List three things you’d like to change about your company.
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Branding, Content & Technology
Step 3 of 4
Branding
(Yes/No)
Do you have a brand already established?
Do you have a color scheme?
Do you have a scalable, professionally designed logo?
Do you have printed marketing/promotional materials?
Do you have a tag line?
If yes, what is it?
Content
(Yes/No)
Do you want your new website to reiterate your existing website/materials?
Do you need copywriting services, such as marketing communication?
Do you need pdfs or other print materials created?
Do you need product/staff/location photography?
Do you need additional graphic design, such as splash pages, banner images, online ads, etc?
Will you need additional text content (product descriptions, privacy statements, etc.)Note: a privacy statement is required by law.
Functionality & Technology
(Yes/No)
Will you offer e-newsletters/subscription services?
Will you need a form for users to send email/comments?
Will your users need a secure log-in area?
Do you wish users to be able to search your site?
Will you offer products for sale on your site?
If yes, how many?
Do you want to update your website yourself?
Do you currently have a hosting plan for your website?
Will you require specific server technology(.Net/PHP/Other)?
If yes, which?
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Comparative Examples & Approval Information
Step 4 of 4
Provide the web addresses of direct competitors in your industry/market.
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Please provide some examples of websites you find nicely designed, easy to navigate, or are otherwise pleasing and note what you like about each site.
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Note a few sites which include design elements, navigation, or other features you do NOT find appealing or easy to use and note what it is that you would change.
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Review & Approval Process
How many people involved in
reviewing
drafts of work?
How many people involved in
approving
drafts of work?
Please provide any additional information relating to the development of your website or other marketing or company business development plans.
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